Distribution-first SaaS strategy for solo builders
I help first-time SaaS builders ship with distribution first — not just what to build, but how it sells.
I write about SaaS strategy, idea validation, and building distribution before you write code. I also build done-for-you execution plans — researched ideas with built-in channels, so you ship to real demand, not into the void.
Latest Writing
View allHow Most Developers Fail Before Writing Code
Building SaaS is a trend now. AI has made it easier than ever to build software. But building is not the real challenge. A long time ago — even when I was studying software engineering, and even after I finished almost 25 years ago — one question was always in my mind: Even a few […]
Reddit SaaS Distribution Playbook: I Fixed One Big Issue
I created a Reddit Distribution Playbook as a systematic process to help SaaS founders start client acquisition on Reddit while they are building their product. Not after launch. During development. Before explaining what’s inside the playbook, let me explain why I built it. First Reason: Reddit Is Extremely Powerful for SaaS Client Acquisition Reddit has […]
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