For developers ready to start SaaS

Get a ready-to-execute SaaS idea.
Build and ship your MVP in ~3 weeks.

I help first-time SaaS builders launch with researched ideas, real demand signals, lean MVP scopes, and built-in distribution plans — so you ship with actual odds, not blind guesses.

Book a Discovery Call30-45 min · No commitment

You Can Build Fast

Solo developers are using AI to build SaaS faster than ever.

Many are reaching $10k–$50k MRR on their own.

But if you’re building your first SaaS, there’s a gap most devs don’t expect:

The hardest part isn’t code.

It’s choosing what’s worth building.

Where first-time SaaS builders get stuck

Finding a solid idea

Reddit, HN, Indie Hackers -- you scroll for hours. It feels like research, but most of it is noise. You don't know which problems show up repeatedly, which ones people already pay to solve, and which are just "cool" but not urgent.

Not knowing if people will pay

Many first products solve problems people talk about -- not problems they pay for. If the pain isn't strong enough for $50-$200/month, revenue won't follow. People say "nice" but never commit.

MVP scope confusion

The hardest MVP question: what do I build first, and what do I cut? Without clarity, you either overbuild and delay launch, or underbuild and deliver no real value. That's how "quick MVPs" become months of rework.

Distribution gets postponed

Building is familiar. Distribution feels uncomfortable -- so it becomes "I'll do it after launch." But if you don't know where users hang out, why they'd notice you, or how to reach the first 10-100 users, no one ever sees your product.

Validation happens too late

Experienced founders don't commit months without proof. First-time founders often build first, hope it works, then realize too late demand was weak. The real cost isn't failure -- it's losing 6-12 months on the wrong direction.

This isn’t an execution problem.

With AI, you can ship. The real question is whether what you’re building is worth shipping.

Before you write a line of code, you need to answer

What to build
Why it’s worth building
Who will pay for it
How they’ll find it

Most first SaaS projects don’t fail loudly — they quietly fade out after 6–12 months because these questions were never answered.

What You Get

A vetted SaaS idea with everything you need to ship it.

Not coaching. Not advice. You get a private Git repo with a researched idea and a complete execution playbook -- written in Markdown, ready to act on the day you open it.

1

A researched SaaS idea you can start building today

The Problem

A clearly defined pain point backed by real signals -- communities asking for help, search intent, competitors falling short, people already paying for workarounds.

The ICP

Who exactly has this problem, where they hang out, what triggers them to search, and why they'd pay $50-$200+/mo to solve it.

The Solution & MVP Scope

Exactly what to build first and what to skip. One core user flow, no feature bloat -- optimized so you can ship in ~3 weeks.

2

A playbook so you know exactly how to execute it

Validation System

Specific assumptions to test, how to test them, success signals, and kill criteria -- so you decide in weeks, not months.

Distribution & Marketing Plan

Where your first users already are, how to reach them before launch, and a channel strategy to grow from 10 to 100+ users.

Roadmap & Decision Rules

Clear phases from MVP to retention to growth. Written continue / pause / kill rules so you never build on emotion.

3

A personal briefing so nothing gets lost in translation

Full walkthrough included

I’ll brief you on every part of the repo — the idea, the problem it solves, the ICP, the solution, the MVP scope, the approach to build, the validation steps, and how to start distribution. You’ll understand the reasoning behind every decision, not just the output.

Ongoing consultation available

Need to talk through a pivot, a scope question, or a distribution decision mid-build? Add consultation hours as needed — so you’re never stuck interpreting the plan alone.

Available as add-on

Delivered As

A private Git repository you open and act on

No slides. No vague docs. Each file answers one question founders get stuck on.

/saas-execution-repoPrivate
README.md
01-market-research.md
02-idea-summary.md
03-validation-plan.md
04-distribution-plan.md
05-mvp-scope.md
06-roadmap.md
07-metrics-and-decision-rules.md
08-handover-notes.md

The shift

From “I don’t know where to start”
to “I know exactly what to build next.”

You can code.

But you don’t have:

A clear SaaS idea worth committing to
Experience spotting real demand vs noise
A system to validate before building
Confidence in scoping the right MVP
A distribution plan mapped before launch
A mentor guiding your decisions

So you hesitate.

You research.You scroll.You second-guess.

Not because you can’t build.
Because you don’t have a decision framework.

Where you are now

Everything feels possible. But nothing feels certain.

  • You don’t have a solid idea you truly believe in
  • You’re unsure how to find or evaluate opportunities
  • You don’t know how to validate properly
  • MVP scope feels overwhelming
  • Distribution feels unclear and uncomfortable
  • You lack confidence because you lack experience
Where you’ll be after delivery

You move from confusion to clarity. From hesitation to action.

  • One researched SaaS idea with clear demand signals
  • A validation plan before you write serious code
  • A sharply scoped MVP you can ship in ~3 weeks
  • A mapped distribution starting point
  • Clear kill/continue criteria
  • A structured playbook you can reuse forever

What you’re really buying

You’re not buying an idea. You’re buying:

25 years of SaaS experience compressed into a plan
A decision system most first-time founders don’t have
A mentor’s thinking — written down in a Git repo
A playbook that lives with you beyond one product

Instead of wandering alone… you build with guidance.

You don’t need more motivation.

You need structure.

And once you have it, you can ship.

How It Works

From first call to building with clarity.

The whole process is designed to get you building the right thing as fast as possible.

01

Discovery call

30-45 min

We talk about your goals, experience, and constraints. Side income or full-time? Technical or mixed? Then we pick the right plan and number of attempts.

No prep needed. No commitment. Just clarity on whether this is a fit.

02

You receive your repo

1-2 weeks after payment

A private Git repository with your researched idea, ICP breakdown, lean MVP scope, validation system, distribution playbook, and decision rules.

Written in Markdown. No slides. No vague docs. You open it and know what to do.

03

Live walkthrough

1:1 session

I walk you through every section: why this idea, who the users are, what to build first, how to validate, and where to start distribution.

You leave with zero ambiguity. You build. If it doesn’t work, we roll to the next idea.

Pricing

Choose how many researched attempts you want.

Solo trial-and-error costs 6-12 months per failed idea. Here you get de-risked, researched swings -- and one hit can pay for everything.

1-Attempt Plan

$3,000

one researched idea

One high-conviction idea with a complete execution playbook.

Best if you have focus and want to test one strong direction.

  • 1 fully researched SaaS idea
  • Demand & pricing analysis
  • Validation plan with kill criteria
  • Lean MVP scope
  • Distribution playbook
  • 1:1 walkthrough & handover call
Book a Discovery Call
Most Popular

3-Attempt Plan

$4,200

three ideas over 12 months

Three researched ideas. Kill fast, roll to the next one.

The most popular plan because most wins don’t come on attempt #1.

  • 3 fully researched SaaS ideas
  • Demand & pricing analysis per idea
  • Validation plan with kill criteria per idea
  • Lean MVP scope per idea
  • Distribution playbook per idea
  • 1:1 walkthrough per idea
  • 12-month partnership
  • Rollovers included
Book a Discovery Call

5-Attempt Plan

$5,000

five ideas over 12 months

Five researched attempts for maximum shots on goal.

Stack the odds. Every attempt compounds learning from the last.

  • 5 fully researched SaaS ideas
  • Demand & pricing analysis per idea
  • Validation plan with kill criteria per idea
  • Lean MVP scope per idea
  • Distribution playbook per idea
  • 1:1 walkthrough per idea
  • 12-month partnership
  • Rollovers included
  • Priority support
Book a Discovery Call

All plans include a 12-month partnership. You work on one idea at a time. If it works, pause the rest and focus. If it doesn't, roll to the next. Unused attempts carry over.

FAQ

Questions you might have

If something isn’t covered here, ask on the discovery call.

Stop researching.
Start building.

You already know how to ship. Get the researched idea and playbook so your next build actually has a shot.

Book a Discovery Call

30-45 min · See a real sample · No commitment