For technical founders who build with clarity

Get Your Validated SaaS Idea
With Distribution Built In.

Skip months of guessing. Get a researched idea in a market with real demand and real money — paired with a distribution system so you know exactly who’ll buy and how they’ll find you, before you write a line of code.

Book a Strategic Call30–45 min · Fit-based · No pressure

The Real Problem

Most first SaaS products fail for two reasons.

The idea wasn't validated against real demand. And distribution was never part of the plan.

You can ship fast. AI makes that easier every month. But speed doesn't fix a weak idea or an invisible product.

The hardest part isn't shipping.

It's knowing you're building the right thing for the right people — and that they'll find it.

Where first-time SaaS builders break down

Building on a weak idea

You pick an idea because it sounds smart or someone mentioned it on Twitter. But there’s no real pain, no money in the niche, and no one actively searching for a solution. A great distribution plan can’t save an idea nobody will pay for.

Solving talked-about problems, not paid-for problems

Many first SaaS products solve problems people discuss online — not problems they pay $50–$200/month to fix. If the pain isn’t strong enough for real money, you’ll get compliments but never revenue.

Distribution treated as an afterthought

Building feels productive. Distribution feels uncomfortable — so it becomes “I’ll figure it out after launch.” But if you don’t know where your first 50 users are, how they search, or what triggers them to buy, no one ever sees your product.

No market signal, just assumptions

You assume the market exists because a competitor raised money or a subreddit has 100K members. But you never verify: are people actually paying? Is the niche growing? Are there enough buyers at your price point? Without real signals, you’re building on hope.

MVP scope disconnected from distribution

The hardest MVP question isn’t what to build. It’s what to build first that your distribution channel can sell. Without that connection, you either overbuild features no one discovers, or underbuild and deliver no real value.

Validation happens too late

Experienced founders don’t commit months without proof. First-time founders build first, hope it works, then realize both the idea and the distribution were weak. The real cost isn’t failure — it’s losing 6–12 months you can’t get back.

This isn't just a distribution problem.

It's a validation problem and a distribution problem — and both need to be solved before you write a single line of code.

Before you commit, you need clarity on

Is this a real pain people pay to fix?
Is there money in this niche?
Where do buyers already look for solutions?
How will they find you before launch?
What to build that your channel can sell?
When to kill it vs. keep going?

Most first SaaS projects don't fail loudly they quietly fade because the idea was weak and distribution was never designed into the build.

What You Get

Get a ready-to-execute SaaS idea.
Build and ship your MVP in ~3 weeks.

Not coaching. Not a course. You get a researched idea in a real market validated demand, real money in the niche, distribution designed in delivered as a private Git repo you can act on immediately.

1

A researched idea validated against real demand

Problem + Market Signal

A clearly defined pain point backed by real signals — communities asking for help, search intent, competitors falling short, people already paying for workarounds. Not just an idea that sounds smart.

Market Viability

Is there money in this niche? We verify market size, willingness to pay, competitor revenue signals, and pricing thresholds — so you don’t build into a niche that can’t sustain a business.

Validation Framework

Specific assumptions to test, how to test them, success signals, and kill criteria. You’ll know in weeks — not months — whether demand is real and whether people will pay.

2

Distribution architecture designed before you code

Distribution Thesis

Who your buyers are, where they already congregate, what triggers them to search, and the exact channels where you’ll reach your first 50–100 users — mapped before you build anything.

Channel Architecture

A prioritized channel strategy: which platforms to focus on first, what content format works for each, posting cadence, and engagement structure — so distribution runs alongside your build.

MVP Scope (Distribution-Aligned)

What to build first and what to cut — scoped specifically around what your distribution channel can sell. One core flow, no feature bloat, shippable in ~3 weeks.

3

A decision system and personal briefing

Roadmap + Decision Rules

Clear phases from MVP to retention to growth. Written continue / pause / kill rules so you never build on emotion or sunk cost.

Architecture Walkthrough

I walk you through the full system: why this idea, the market signal behind it, who the buyers are, which channels reach them, what to build first, and how every piece connects.

Ongoing Advisory

Need help mid-build with a pivot decision, channel question, or scope change? Advisory hours available as needed.

Available as add-on

Delivered As

A private Git repository you open and act on

No slides. No vague docs. Each file answers one question founders get stuck on.

/your-saas-architecturePrivate
README.md
01-problem-deep-dive.md
02-icp-breakdown.md
03-validation-framework.md
04-mvp-scope.md
05-architecture-outline.md
06-pricing-model.md
07-distribution-strategy.md
08-roadmap.md
09-metrics-and-decision-rules.md
10-handover-notes.md

The shift

From “I think this could work”
to “I know the idea is real and distribution is designed in.”

You can ship code.

But you don’t have:

A researched idea validated against real market demand
Proof that people actually pay to fix this problem
A distribution thesis mapped to where buyers already are
A system to validate both idea and channels before building
An MVP scoped around what your distribution channel can sell
Decision rules for when to continue, pivot, or kill

So you build anyway.

You ship.No one finds it.You pivot. Repeat.

Not because you can't code.
Because the idea was never validated and distribution was never designed.

Product-first approach

Build first. Hope distribution works out.

  • You have ideas but no proof any of them solve a paid problem
  • You don’t know if the market has real money or just noise
  • You don’t know where your buyers already look for solutions
  • Validation feels like guesswork, not a system
  • Distribution feels like something you’ll figure out “later”
  • You lack confidence because you’ve never validated both idea and channel
Distribution-first architecture

Distribution designed in. Product shaped around it.

  • A researched idea backed by real demand signals and market money
  • Proof the problem is paid-for, not just talked-about
  • A channel strategy mapped to where your ICP already congregates
  • A validation system for both idea and channels with clear kill criteria
  • An MVP scoped around what your distribution channel can sell
  • A decision framework you can reuse for every future product

What you’re really buying

You’re not buying an idea. You’re buying:

A validated idea in a real market — not a guess
Distribution architecture designed before you code
25 years of SaaS experience compressed into a system
A decision framework you’ll reuse for every future product

Instead of shipping into a void… you build toward people already looking for what you're making.

You don't need another idea.

You need a validated idea in a real market — with distribution built in.

That's what this architects.

How It Works

From first call to building with full clarity.

The process is designed to validate the idea and architect distribution so you build the right thing through the right channel.

01

Strategic call

30–45 min

We talk about your goals, technical background, and constraints. I assess fit and identify which validated idea and distribution architecture makes sense for your situation.

No prep needed. No commitment. Just clarity on whether this is the right approach for you.

02

You receive your architecture

1–2 weeks after payment

A private Git repository with your researched and validated idea, market analysis, ICP mapping, distribution thesis, channel strategy, lean MVP scope, validation system, and decision rules — all interconnected.

Written in Markdown. No slides. You open it and both the idea and distribution path are clear.

03

Architecture walkthrough

1:1 session

I walk you through the full system: why this idea, the market signal behind it, who the buyers are, which channels reach them, what to build first, how to validate, and when to kill or continue.

You leave with zero ambiguity on both the idea and the distribution path.

Pricing

Choose the path that fits where you are right now.

Every path gives you distribution-first clarity. Pick the level of hands-on support you need.

Builder Kit

$990one-time

Validated SaaS Idea + Multi-Channel Distribution System Template

For technical founders who want structure and will execute independently.

  • One researched SaaS concept with real demand signals
  • ICP creation framework (who, where, why they pay)
  • Lean MVP architecture (what to build first, what to cut)
  • Revenue validation model with clear kill criteria
  • Multi-channel distribution system template
  • First $3K revenue roadmap
  • Posting & engagement execution structure
  • Step-by-step execution handbook

Built for independent builders who want clarity, not coaching.

Get the Builder Kit
Recommended

Distribution-First Architecture

$3,999one-time

Custom SaaS Architecture Designed Around Distribution

For serious founders who want precision and reduced risk.

  • Custom SaaS idea refined to your background & constraints
  • Precision ICP mapping & positioning refinement
  • Tailored lean MVP structural design
  • Personalized revenue validation & milestone framework
  • Custom multi-channel distribution architecture
  • Channel selection logic (where to focus first)
  • 1:1 architecture walkthrough session
  • 30-day structured implementation guidance

You don’t interpret a template. You execute a system designed specifically for you.

Apply Now

Application required

Execution Advisory

Fixedengagement

Implementation Oversight & Strategic Correction

For founders who want structured guidance while executing.

  • Weekly progress review & structural feedback
  • Distribution signal analysis & pivot recommendations
  • Messaging & positioning refinements
  • MVP scope adjustments during build
  • Revenue milestone tracking support
  • Ongoing channel optimization guidance
  • Direct access for critical strategic decisions
  • Priority response during active build phase

Designed to protect architectural clarity while you build and acquire users.

Book a Discovery Call

Not sure which path is right? Book a free discovery call and we'll figure it out together.

FAQ

Questions you might have

If something isn't covered here, ask on the strategic call.

Stop guessing the idea.
Stop building into a void.

You already know how to ship. Get a validated idea in a real market with distribution designed in — so your next build has real odds.

Book a Strategic Call

30–45 min · Fit-based · No pressure